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It was 40 years in the past that the Prado badge first appeared on the light-duty Land Cruiser, however the badge by no means made it to the North American market. For 2025, the U.S. Land Cruiser is the world market Prado, the primary time the Prado platform has had a Toyota badge on this continent — because it’s had the Lexus GX badge right here.
Arctic Vehicles has taken the LC 250/Prado and has been capable of match it with huge 37-inch tires with out a huge suspension carry, with OEM ranges of match and end high quality. This new construct known as the AT37.
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Arctic Vehicles
Arctic Vehicles Worldwide is well-known the world over for creating huge balloon-tire variations of vehicles and SUVs, which have traversed probably the most distant and harsh terrains on the planet. It’s particularly well-known for tackling the polar areas. The corporate has constructed over 20,000 autos so far, which it says are “cool and capable over all terrains.”
Most of the most well-known Arctic Vehicles are Toyota-based. What you won’t know is that the corporate originated as a particular autos division inside Toyota Iceland in 1990.
The Toyota Land Cruiser 250 AT37 construct was developed between Arctic Vehicles Worldwide in Iceland and its U.Ok. divisions, along with Toyota Africa distributor CFAO. This group leveraged the U.Ok.’s Motorsport Valley, which is the worldwide heart for motorsport — suppose F1 and WRC crew headquarters.
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Land Cruiser 250 AT37
Utilizing its OEM-build high quality and expedition journey expertise, together with the Motorsport Valley tech, Arctic Vehicles was capable of construct an SUV that mixes high quality on-road manners, huge clearance, tough terrain consolation, and what the corporate calls “tracked vehicle capability” in tender terrain — snow, sand, and dirt.
There isn’t a denying that this big-tired Land Cruiser has a great deal of angle.
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Massive Tires, Low Suspension
Massive 37-inch BFGoodrich A/T T/A KO3 or M/T T/A KM3 tires are fitted below the AT37. That huge rubber is wrapped round custom-forged alloy wheels. The wheels supply a dual-valve design, which Arctic Truck says affords “greater flexibility to monitor and modulate tire pressures.”
In an effort to match the large tires, a {custom} suspension system was developed by R53 Suspension — a Dakar-winning specialist. Amazingly, this suspension solely provides about 1.5 inches (40mm) of carry. This two-way adjustable suspension included larger-diameter monotube shocks, {custom} springs, and hydraulic bumps.
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Extra Than Meets the Eye
The body, physique, and drivetrain have additionally been modified to accommodate these huge tires whereas protecting a low heart of gravity. The setup offers extra clearance, a wider monitor width, and an prolonged wheelbase. This mix offers final stability and luxury throughout nearly any terrain.
The widebody fender flares additionally incorporate a tire strain information/central tire inflation system connection recess in any respect 4 corners of the automobile. Moreover the flares, {custom} mudguards assist preserve the stone chips within the paint at bay. The flares and flaps are built-in with {custom} aspect steps to make getting out and in of the automobile simple.
Arctic Vehicles styling is discovered all through the construct. The AT37 has black and lava badging throughout and inside. It additionally has a singular gear selector, sprint trims, sill plates, and ground mats.
Land Cruiser 250 AT37 Specs
Intensive Arctic Vehicles reengineering to border, physique, bodywork, and extra
10-piece Arctic Vehicles widebody package deal, with recessed AT tire strain element (physique coloration & textured black)
17×10 Arctic Vehicles Heritage twin valve solid alloy wheels (satin black)
37” (37×12.50 R17) BFG A/T KO3 or M/T KM3 tires
Arctic Vehicles / R53 two-way adjustable efficiency suspension system
Wider monitor and prolonged wheelbase (rear axle relocation)
Arctic Vehicles and Toyota speedometer, TPMS and TSS recalibration
Prolonged-profile Arctic Vehicles aluminum and high-grip rubberized aspect steps
Arctic Vehicles 2” rear multifunction receiver hitch
Arctic Vehicles off-road mudguards, entrance and rear
Arctic Vehicles premium inside carpet mats (black & lava)
Distinctive Arctic Vehicles AT37 black & lava badging and detailing package deal (fender flares, doorways, aspect steps, tailgate, wheels, mudguards, gear selector, sprint binnacle, sill plates, inside mats, receiver cowl)
Arctic Vehicles locking wheel nuts
Arctic Vehicles torque wrench
Distinctive Arctic Vehicles Land Cruiser 250 / Prado AT37 Certificates of Authenticity
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Arctic Vehicles Land Cruiser 250 AT37: Availability & Pricing
The AT37 upgrades can be found throughout all variations of the LC 250. Whereas no value has been formally introduced, we estimate the upgrades to price about $25K. It’s not low-cost, however nothing about this construct is low high quality or poorly thought out. Whereas not for everybody, that is a powerful upfit choice for the brand new Land Cruiser that can flip a variety of heads and may supply a powerful journey on a variety of terrain.
The Arctic Vehicles Land Cruiser 250 AT37 will probably be obtainable within the spring, direct from Arctic Vehicles North America.
